(Brussels,3October2011)HOTREC,theumbrellaassociationrepresentingthehospitalitysectorinEurope,haslaunchedanewwebsiteinordertocommunicateandinteractbetterwiththeEUpolicy-makers,otherstakeholdersinthetourismsectorandspecialisedmedia.
AnnaTorres,CEOofHOTRECcommented:“DuetothereinforcedEUcompetenceontourism,thesectorislivingauniquemomentandHOTRECandthehospitalitybusinessesmustensuretheirvoicereachesamaximumofaudiences.ThenewwebsiteaimsatdisseminatingHOTREC’spositionsandinteractingwithalltargetaudiencesinafastandeffectiveway”.ThenewwebsiteincludesanintroductorymovietotheEuropeanhospitalitysector,aswellasapersonalmessagefromHOTRECPresident,Mr.KentNyström.ItalsoincorporatesvarioussocialmediatoolsandthepossibilitytosubscribetoHOTRECquarterlynewsletter‘LivefromBrussels’.Fromnowon,allinterestedviewerswillbeabletoreceiveimmediatelythepressreleasesandpositionsonthevariousEUpolicyareaswhicharerelevanttothehospitalityindustry.ThelaunchingofthewebsitecoincidesalsowitharenovationoftheimageandlogoofHOTREC,givingyetanotherangleforatimelyappearanceintheBrusselsscene.
HOTRECrepresentsthehotel,restaurantandcaféindustryatEuropeanlevel.Thesectorcounts1,7millionbusinesses,withalmost92%ofthembeingmicroenterprises,employinglessthan10people.Theindustryprovidessome9,5millionjobsintheEUalone.HOTRECbringstogether43NationalAssociationsrepresentingthesectorin26differentEuropeancountries.
Downloadthispressreleasehere.
PM_2011_Hotrec_Hotreclaunchesnewwebsite
