Your brand is no longer protected on Google Ads
23.10.2018
![© Mirai](/fileadmin/_processed_/6/5/csm_ec9439e902a7420286da5da08a8ece52_724fc4d2a7.png)
by Marta López, Mirai
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords), something which Simone Puerto previously wrote in his post. In practice, it means that any distributor can use the brand name with the same conditions as you.
Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Hotel Ads)