by Pablo Delgado, Mirai
All sales channelled by Booking.com or Expedia whose origin is a client who already knew you, a recommendation from a friend or a client who found you on TripAdvisor are completely absurd. You are paying a high cost for a sale that was already guaranteed, so to speak, as long as you cover minimum requirements: good technology, website and booking engine, languages and adequate usability on your direct channel.
Why OTAs provide no value for you on metasearch engines
