Why Are The Regulatory Bodies Stepping Up To Curb The Growing Influence Of OTAs And What Might Be The Implications?
by Trevis Team, Nasdaq.com
In a recent analysis, we showed how hotels are getting increasingly agitated with the rising commissions posed to them by online booking agencies like Priceline and Expedia. In an attempt to cut out the OTA middlemen, many large hotel chains had also started offering incentives to lure customers to directly book from their websites.
Even then, we discussed, how the power of online travel agencies with their vast offerings and their widespread presence seem to be a formidable force to reckon with. However, it seems now regulatory boards are stepping forward to check the growing power of OTAs. Recently, the American Hotel & Lodging Association (AHLA) introduced a "Search Smarter" campaign to raise consumers' awareness about the deceptive marketing practices pursued by the OTAs in the U.S.Why Are The Regulatory Bodies Stepping Up To Curb The Growing Influence Of OTAs And What Might Be The Implications?