Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted
16.03.2018
by Dennis Schaal, Skift
Trivago views Google Hotels as a separate channel from Google AdWords, and it is testing participation now that sites such as its own are no longer banned. Then comes the question of how profitable using Google Hotels would be, and whether Trivago wants to spend a lot of money in a competitive product.
Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted