Travel companies are taking the “book” out of Facebook
by Dennis Schaal, Skift
Hotels and at least one airline, Delta Air Lines, are facing up to the fact that the hoopla of recent years about how Facebook would become an increasingly popular place for travelers to book/transact their travel reservations is failing to materialize.
In its recent digital report about 57 global hotel brands, L2 Think Tank found that while 76% of the brands offered some form of booking on Facebook when it issued its 2012 report, that percentage dropped to just 52% of brands for the 2013 study. ...