The Next Chapter in the Convergence of Booking Sites and Metasearch
23.07.2014
![Orbitz displays the Intent Media ad (shown at the very bottom of the screenshot) with actual hotel prices from competitors, including Priceline, Hotels.com, Travelocity and Orbitz sister site CheapTickets.](/fileadmin/_processed_/2/d/csm_0970f373d0d8464e919e9a305e472305_00653f0a22.png)
SKIFT Travel IQ
The distinctions between online travel agencies such as Expedia, Priceline and Orbitz, and travel metasearch sites such as Kayak, TripAdvisor and Hipmunk are getting really blurry.
Metasearch sites such as Kayak, TripAdvisor and Hipmunk, which traditionally shuttled users to online travel agency or hotel/air/car rental sites when it came time to complete their bookings, over the last couple of years have optionally let travelers book online travel agency-like without leaving the metasearch app....
http://skift.com/2014/07/21/the-next-chapter-in-convergence-of-booking-sites-and-metasearch/
The Next Chapter in the Convergence of Booking Sites and Metasearch