The fox who believed himself judge
by Georges Panayotis, HospitalityON
The earth trembles beneath the feet of the giant TripAdvisor. Long courted by hoteliers and all operators in the tourism and leisure value chain, this colossus seems to have clay feet. When it was created in February 2000, the baby was in good health and a bright future lay ahead. Growing up, it was surrounded by all the professionals of the tourism industry who have been eager to sign partnerships in order to enter this race for customer opinions and e-reputation management.