Survey reveals half of users do not trust travel review websites
Content is still proving to be the king. About 60% of review website users pay more attention to customer comments rather than to the numerical or star ratings reviewers provided. But there is a flip-side.
A study by market research firm Maritz Research was conducted during April this year among 3,400 people who regularly use review websites such as TripAdvisor, Zagat, Open Table, Yelp and Hotels.com. ...Survey reveals half of users do not trust travel review websites