OTA bookings linked to lower guest satisfaction
16.07.2017
![Christian de Barrin (CEO of HOTREC; left) and Markus Luthe (Chairman HOTREC Distribution Task Force; right); Photo: HOTREC](/fileadmin/_processed_/8/3/csm_225ca34efe404723941b393d57d599f6_2dbadda10d.jpg)
Hotelmarketing.com / J.D. Power
When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and to be less satisfied with their stay, according to a new J.D. Power study.
OTA bookings linked to lower guest satisfaction