No rooms left!? Online availability of hotel rooms and advertising law in Europe
by Joost Becker and Eric Janssen, Legal Knowledge Portal
Nowadays, it is very common for consumers to book hotel rooms on booking sites. The offer is overwhelming. It is easy to find a quaint little hotel in, say, downtown Amsterdam. Some would even say that it is fun to compare hotels via the internet. Operating an online booking site is big business, which is why online travel agents go to great lengths to keep consumers on their websites. They tend to create a virtual scarcity, by telling consumers that no more rooms are available or that there is only one room left in a particular hotel. The question is whether these practices are in accordance with European consumer law.