Hotel operator accuses Expedia of diverting customers with misleading ads in ‘brazen’ bait-and-switch
19.08.2016
by Monica Nickelsburg, GeekWire
A California hotel operator has filed suit against against Expedia, alleging that the online travel giant buys search and social media advertising for properties not listed on its sites and then attempts to get interested customers to book with one of its partner hotels instead.
Hotel operator accuses Expedia of diverting customers with misleading ads in ‘brazen’ bait-and-switch