Hotel marketers loose control of inventory/pricing as OTAs focus more on hotels
Brian Mullan, research analyst with Janney Capital Markets in New York, studies moves made by five of the most influential OTA players and how their near-term strategies will directly affect the hotel industry. He notes control of inventory and pricing should be a top priority for the industry to overcome.
“As investors, what you want to watch is how the industry continues to evolve,” he said. “Will the hotel industry be able to succeed in its quest to lower distribution costs? So far it has proven difficult.”