Expedia Leads $9.5 Million Investment in Hotel App Alice to Enhance Hotel Relationships
by Dan Peltier, Skift
Alice is Expedia’s latest foray into hotel technology as it previously signed a deal with Checkmate. Investing in these platforms can help create better guest experiences at Expedia’s partner hotels, which in turn makes for a closer business relationship between Expedia and hotels. Expedia has led a $9.5 million minority investment in Alice, which provides a back-end platform for hotel operations and a guest app for communications with hotel staff, as Expedia continues to follow Booking.com and TripAdvisor into the business side of the hotel industry.