by Klaudia Ferenczuk, eHotelier
It seems almost unreal that a hotel would have any troubles receiving bookings when a guest is actively searching for its brands. After all, if travellers know your name, they should be directed to your website. Right? Well, not necessarily. Brand hijacking has become a problem of an enormous scale. Let’s look at what it means for your hotel and how you can fight against it.
Brand hijacking in the hospitality industry
