Book Direct Strategies
by Adrienne Hanna, Right Revenue
We are all paying too much commission. We are all really aware that these commission cheques are increasing each month. But do we have all the bases covered?
This is the first in a series of 3 blogs and to start, here are my first 5 tips to help you along:
1 – The First Step – Start where customers start...
If you have a Pay Per Click campaign does it clearly state that by Booking Direct you get the best deal? Does your ad include direct links to specific rates? Did you know that you can also have a link to a hidden rate on your Google Ad that you can only access through that link and therefore can’t be ‘rate parity checked’ by the OTA’s.
Book Direct Strategies Part II
Book Direct Strategies Part III