Are TripAdvisor’s Sponsored Placements a good idea?
by Lily McIlwain (Triptease), Revenue Hub
Until now, TripAdvisor search rankings have been solely determined by a closely-guarded (and oft-contested) algorithm based on the quality, recency and quantity of user reviews. With Sponsored Placements, comparatively low-ranking hotels will theoretically be able to top the listings over higher-rated properties. These advertisements will be clearly labelled to users as ‘Sponsored’.Are TripAdvisor’s Sponsored Placements a good idea?