Are hoteliers moving away from OTAs with direct bookings?
The online booking space is changing fast and a handful of powerful OTAs now dominate the market. Where does this leave hoteliers?
Whilst the wrangling between hoteliers and OTAs continues, the industry is looking at ways to sidestep the high-commission demanded by OTAs. Developments in online consumer trends may benefit the hotel industry and enable them to weaken the power wielded by OTAs. ...