A Restoration in Hotel Loyalty: Developing a Blueprint for Reinventing Loyalty Programs
23.01 2013

Deloitte
In October 2012, Deloitte’s Travel, Hospitality, and Leisure practice engaged in extensive consumer loyalty research, surveying over 4,000 travelers and conducting two in-depth focus groups with frequent business and leisure travelers. This research has given us deep insights into hotel guests’ travel behaviors, attitudes, and engagement preferences. ...
A Restoration in Hotel Loyalty: Developing a Blueprint for Reinventing Loyalty Programs