A Restoration in Hotel Loyalty: Developing a Blueprint for Reinventing Loyalty Programs
23.01.2013
Deloitte
In October 2012, Deloitte’s Travel, Hospitality, and Leisure practice engaged in extensive consumer loyalty research, surveying over 4,000 travelers and conducting two in-depth focus groups with frequent business and leisure travelers. This research has given us deep insights into hotel guests’ travel behaviors, attitudes, and engagement preferences. ...
A Restoration in Hotel Loyalty: Developing a Blueprint for Reinventing Loyalty Programs