“Organic” is Dead, Say Hello to the Age of Paid Media
Things are changing, and they’re changing fast. As you’ve probably read in different sources, Facebook made the first move by killing “Organic” Reach for Pages back in December 2013, today the Internet is filled with rants from people that refuse to believe that social networks are nothing but media companies that need to generate revenue.
Now publishers and bloggers can’t seem to rely on simply posting a piece of content and expect to organically reach that sweet 16% we all came to know and love (sort of). And if you’re barely starting a Facebook Page for your business, you can expect a lot more work than it used to take...