This Is a Pivotal Moment for Booking Site Marketing Strategies
29.08.2018
![OTA marketing spend as a percentage of revenue; © Public filings](/fileadmin/_processed_/1/7/csm_46001d05feba4824b51b646b1a6bbf21_d9af9dd457.png)
by Dennis Schaal, Skift
Suddenly those seemingly free-spending online travel agencies, which have made Google rich, are toning down their big-spending ways. Google shouldn’t be too worried: Expedia and Booking Holdings are still spending billions of dollars on search-engine marketing, but they’ve just become a bit more stingy. And, they hope, wise.
This Is a Pivotal Moment for Booking Site Marketing Strategies