The Most Powerful Man in Online Travel?
by Martin Kelly, TravelTrends
A few weeks ago Cruiseabout.com.au was one of Australia's highest-profile cruise websites. But on March 20, it virtually disappeared from Google search results. Nothing in the first five pages. Same story at Escapetravel.com.au, another popular website, also owned by Flight Centre, one of the world's biggest travel companies.
The game had changed – they were being punished for borderline SEO practices by perhaps the most important person in the online travel industry: a tidy, bespectacled middle-aged man with a Masters of Computer Science who wields extraordinary power from an office in Mountain View, California, in the beating heart of Silicon Valley....