by Ioannis S. Pantelidis, Hotel Industry Magazine
Ioannis S. Pantelidis explains why you should not invest heavily in mobile apps.
The vast majority of hoteliers that I come across tend to be in the “late majority” of the innovation adoption curve (see: Everett Rogers work on diffusion of Innovation).
With that in mind I expect that there are still hoteliers out there that are thinking of commissioning a mobile app developer. And most likely that developer will design a hotel app that is destined to never deliver ROI.
It is increasingly harder for hoteliers to come up with compelling reasons to convince their customer base to download a hotel app. ...
The End of Hotel Mobile Apps
