OTA consolidation bad news for hotel operators

TravelDaily by Aaron Greenwood

While online travel agents (OTAs) have transformed the travel industry, their impact on ancillary sectors such as hotel operators has not been entirely positive, according to a new report published by global hotel consultancy HVS.

The report found that OTAs such as Priceline and Expedia have become ever-more powerful as a result of strategic acquisitions of smaller, regional players with Priceline now controlling 62% of the European market, while Expedia holds around 70% of the US market...

OTA consolidation bad news for hotel operators

Quelle: TravelDaily