Hotels Have Lost the Traveler Relationship to OTAs
28.07.2015
nSight for Travel
nSight Founder Rich Maradik talked on the Big Impact of Big Data in travel. What hit a nerve with the crowd is that loyalty is no longer a main driver in the consumer travel decision. Of course, it may be part of the decision and helps determine the hotel consideration set, but price/value is king. One of the biggest influencers here is that in general, hotels have lost their connection with the traveler to the OTAs...
http://www.nsightfortravel.com/hotels-have-lost-the-traveler-relationship-to-otas/
Hotels Have Lost the Traveler Relationship to OTAs
