Hotels Fuel U.S. OTA Growth as Air Bookings Decline
10.12.2013
PhoCusWright
U.S. online travel agencies (OTAs) have long relied on airline tickets as the cornerstone of their business. But sliding air bookings are now forcing OTAs to seek growth elsewhere. According to a new PhoCusWright Global Edition report, OTA air gross bookings are projected to drop 7% in 2013 as air suppliers succeed in driving direct bookings via online and mobile channels. Hotel and lodging, not air, is now the segment driving OTA growth. ...
Hotels Fuel U.S. OTA Growth as Air Bookings Decline
