by Patrick Bosworth, Duetto / PhocusWire
Because Airbnb, the online travel agencies and other billion-dollar third parties are waging an arms race to be the world’s biggest travel brand, hoteliers obviously want to optimize their booking platforms. Yet one home-sharing executive still leveled a bizarre criticism of hotels for being “obsessed” with direct business, revealing a fundamental point that booking brands miss about hospitality.
Hotels are right to be obsessed with direct bookings
