by Dennis Schaal, Skift
Hilton Worldwide is making good on the concessions it won in negotiations last year with online travel agencies, including Expedia, and in so doing the chain has a potentially powerful tool for attracting direct bookings as it chips away at rate parity and most favored nation clauses. ...
Despite the mere several-dollar differential in what Hilton is openly offering HHonors members online versus the rates that are available on online travel agency partner sites, rest assured that this is a major development because it diminishes the rate parity and most-favored-nation provisions that are under attack in Europe but have been virtually sacrosanct in the U.S. ...
First Look at the Exclusive Rates Hilton Wrested From Expedia
