Accor to 'limit influence' of OTAs in cost-cutting plan
Accor is to impose €100-million in cost cuts over the next 12 months while taking action to protect its distribution against online travel agents.
The measure is being taken as the French hotel giant faces “sustained deterioration in market conditions” in southern Europe, increased operational costs and more intense competition driven by the evolution of online distribution.
Accor revealed that it is to spend about €30 million a year between now and the end of 2016 to increase online bookings to 50% of the total and to “limit the influence of online travel agents”. ...