U.K. Gov acts to maintain trust in online reviews and endorsements
24.06.2015
Hospitality Business News
The Competition and Markets Authority (CMA) has found that online reviews and endorsements are proving useful to consumers, but it has concerns that some practices may be unlawful.
The CMA opened a call for information on online reviews and endorsements in February this year. In a report published today it estimates that more than half of UK adults (54%) use online reviews, and that 6% use blogs or vlogs before making purchases.
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U.K. Gov acts to maintain trust in online reviews and endorsements