Trivago and Booking Slash U.S. TV Ad Spending
02.08.2018

by Dennis Schaal, Skift
Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.
Trivago and Booking Slash U.S. TV Ad Spending