TripAdvisor shakes up business with aggressive hotel metasearch integration
by Dennis Schaal, Skift
TripAdvisor just shook up its business in a way that it hasn’t done for years. After introducing hotel metasearch on smartphones during the fourth quarter, the company said today it will introduce hotel metasearch across tablets and desktops, and complete the project within six months.
Priceline, which is in the process of acquiring Kayak, and Expedia, which is taking a mojority stake in Germany's Trivago, will undoubtedly take note and weigh the repercussions. ...