These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.
Channels play different roles in the customer journey Check out whether each channel plays more of an “assist” or “last interaction” role. The “assist/last interaction ratio” helps illustrate this behavior. You can also view paths for different industries and regions...
Channels play different roles in the customer journey
The Customer Journey to Online PurchaseQuelle: Google
