Rate parity: What's the next step to find balance?
by Bruce Serlen, Hotels Magazine
In milestone decisions last winter and summer, legislators in Germany and France banned rate parity clauses from online travel agencies’ contracts with hotel owners, citing anti-trust concerns. Other countries in the European Union are moving in the same direction. For now, nothing changes for hotels in North America, where the OTAs and other distributors are intent on imposing rate parity across all channels. And ongoing skirmishes between hoteliers and “partner” OTAs continue.