Priceline’s acquisition of Rocketmiles should have hotels worried
by Pranav Patel (HotelUpgrade), HN hospitalitynet
Expedia's recent acquisition of Travelocity and now Orbitz has overshadowed Priceline's tiny acquisition of Rocketmiles. While the Expedia deals are certainly cause for concern as further consolidation means two major players control 95% of the OTA market, Priceline's acquisition has the potential to revolutionize their marketplace. Darren Huston quite possibly just made the most brilliant move of any OTA in recent history. Yes, even more brilliant than Priceline's acquisition of Booking.com during Jeff Boyd's tenure as CEO.
Unfortunately, hotels just lost the direct booking war.