Priceline Group spent $2.8 billion on online advertising in 2015
18.02.2016
by Kevin May, Tnooz
Little wake-up call shared today by the Priceline Group for consumer-facing startups thinking they can challenge the big boys and girls of the online travel world.
In its fourth quarter and full year 2015 earnings announcement, Booking.com/Agoda/et al’s umbrella company disclosed it had spent $2.8 billion on online advertising over the course of the 12 months ending December 31 2015.
Priceline Group spent $2.8 billion on online advertising in 2015
