Priceline CMO eyes bigger role in on-property purchases via mobile
by Lauren Johnson, Mobile Commerce Daily
Priceline wants a bigger role throughout the travel experience, such as enabling hotel check-ins or on-site purchases, and views mobile as essential to realizing these goals.
One of the ways Priceline is building on its initial success in mobile is with more contextually-relevant features, including incorporating location into the company’s iPad application as well as two new products that are launching this week. Although the goal is to drive sales, Priceline’s initiatives are increasingly moving away from viewing mobile solely for last-minute to everyday transactions.