Paid Search and Travel 2013
by Gregg Hamilton, AdGooroo
With Memorial Day and the traditional start of the summer travel season just a few days away, it’s a great time to look at the Travel industry and Paid Search. Specifically, how are things faring and what might we expect to happen this summer?
Paid search spend in the Travel category on U.S. AdWords is down in 2013. At $238 million for the months of January through April, it's actually down 19% from 2012’s $295 million during the same period, which was down 17% from 2011. ...