OTAs dominate the Chinese travel market with over 70% digital bookings
12.10.2017
China Travelnews
The report found a similar pattern for accommodation bookings, with seven out of 10 Chinese travel consumers booking through OTAs, compared to around one in 10 using a hotel's website or apps.
The struggle to take back market share will be made more complex by the concentration of the OTA market in China, with only a handful of players, and price sensitivity key for Chinese travelers says the report. Among China's OTAs, Ctrip, Qunar and Meituan-Dianping are the dominant forces, with the first two particularly strong in app usage, which will continue grow as China's younger travel consumers,
OTAs dominate the Chinese travel market with over 70% digital bookings
