OTA association slams direct bookings
10.05.2018
by Lily McIlwain, Triptease
Headline-grabbing claims that direct bookings "are not cheaper for hotels" could do real damage to hoteliers trying to maximize revenue for their property. Read Triptease's response:
By this point, the number of studies testifying to the positive impact of direct bookings - and the sometimes harmful influence of OTAs - is approaching too many to count. In case you need a refresher, we've included a list of the most pertinent at the bottom of this article. Whether it's in terms of the revenue share for hotels or the experience of guests, there's plenty of evidence to suggest that booking directly through a hotel website benefits all parties involved.
OTA association slams direct bookings
