Only 1% of Google organic hotel search results formed by independents
14.12.2014
![Google searches for hotels are dominated by OTAs and large chains](/fileadmin/_processed_/7/a/csm_516d63681cda4114979d4bcba040e30e_88a1a4e21e.png)
by Melody Michel, BigHospitality.co.uk
Online travel agents (OTAs) form two thirds (73per cent) of search results - both organic and paid for - for hotel-related keywords on Google UK, accordung to digital agency Crafted.
Google searches for hotels are dominated by OTAs and large chains