Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
by Kevin May, PhocusWire
The power of the platforms is huge: Expedia Group and Booking Holdings splashed out a record amount on customer acquisition during 2018. The pair spent $10.6 billion on what they loosely term "performance advertising and brand advertising" in the case of Booking Holdings and "selling and marketing" at Expedia Group. Expedia Group, the umbrella over Brand Expedia, Hotels.com and others, accounted for the highest amount at $5.68 billion.