Online Ads: When the Going Gets Tough, Head Offline
15.08.2014

by Tom Gara, The Wall Street Journal
Travel booking sites like Priceline play a fairly simple numbers game: use advertising to pull people to their sites for flight and hotel bookings, and spend less on the ads than they make by taking a small cut of all those bookings.
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Online Ads: When the Going Gets Tough, Head Offline