Meta works well for the largest OTAs, while many hotels suffer
by Sean O'Neill, Tnooz
Last week, Evan Konwiser made the case about why the days are getting darker for the mass-market online travel agencies (OTAs). Konwiser says the OTAs are threatened by metasearch sites, which aggregate listings from numerous sources. His thesis is supported by data.
But it’s worth pointing out a nuance: Not all OTAs are created equal, and the largest ones appear to solidifying their market-leading positions — relative to smaller OTAs, opaque listings, hotel chains, and direct sales to individual properties — thanks to metasearch. Meta favors the largest OTA brands. ...Meta works well for the largest OTAs, while many hotels suffer