Hotels – how to reduce OTA dependency
by Sam Weston
The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely advanced and continuously evolving, making it a challenging environment for hoteliers trying to increase direct, non commissionable, web business. So what can individual properties and chain hotels do to reduce their dependency on OTAs? Read on to find out.