Hotel pricing mechanisms need a direct approach
by Pamela Whitby (EyeForTravel), Tnooz
Hoteliers have been telling us for years that the public needs to be better educated about what rates really stand for. That’s especially true today with the plethora of sites offering a bewildering array of hotels and apparent deals.
But while consumers may enjoy greater choice about where to stay and how to book, hoteliers are pinning their hopes on the fact that trends in the hotel space often follow the airline sector, where many consumers now choose to book direct.Hotel pricing mechanisms need a direct approach