Hotel Distribution in 2014: The Battle for Direct Sales
by Patrick Landman, Xotels Blog
It is time to ask ourselves the annual question, what’s new? How do we have to adjust our hotel distribution strategies to safeguard and enhance profitability? How can we enhance and expand our online presence, reach and exposure? It seems hoteliers are getting savvier and are more than ever ready to go to war and take what is theirs … Direct Sales Rules!
Yes it is indeed time hoteliers get back into the trenches and fight to regain a healthy balance is segmentation. The contribution level of direct sales has an immediate impact into the profitability of hotels.
In 2014 hotels will have to be there where it matters most, where the flesh meats the bone. Where is this you might ask? It is quite simple, where consumers do their travel research. ...