Good, bad, and ugly – a Spaghetti Western starring Google and OTAs

by Peter Brooke, for Tnooz

I am a big fan of Google and as a traveler also a big fan of the online travel agent (OTA) business model. What’s there not to like? I get a bunch of hotels competing for my reservation, I am able to read reviews from my fellow travelers and I can make an informed decision based on price, reviews or location.

However, as an expert in online hotel marketing, I’ve discovered that hotel operators, particularly boutique hotels, really aren’t getting a fair shake thanks to their lack of marketing savvy and opportunistic practices between Google and OTAs that take advantage of this.

Here I expose these practices and offer some solutions to hoteliers to make them less vulnerable. ...

Quelle: Tnooz