Expedia Warns Hotels Chains They Must ‘Play Well’ or Risk Losing Share
30.04.2016
by Dennis Schaal, Skift
Expedia Inc. is testing new business models such as linking users from Expedia to hotel websites and helping chains sign up new members for their loyalty programs in an attempt to blunt the drive by chains such as Hilton Worldwide, Marriott International, and Hyatt to drive direct bookings to their own websites.
Expedia Warns Hotels Chains They Must ‘Play Well’ or Risk Losing Share