Expedia Acknowledges a New Balance of Power With Hotels in Direct Booking Challenge
09.02.2018
by Dennis Schaal, Skift
A year from now — or perhaps sooner — we wouldn’t be at all surprised to hear Expedia executives admit that hotels’ direct-booking campaigns were having more of an adverse impact than the company initially articulated. Hotels have taken back some control from Expedia, and its shift toward independent hotels has far-reaching implications.
Expedia Acknowledges a New Balance of Power With Hotels in Direct Booking Challenge
